SeeCommerce for Campagnolo
Data and media from thousands of products centralized and propagated in omnichannel mode for B2B, B2C and partners
“Campagnolo now centralizes, enriches and delivers all product content online, streamlining previously manual tasks with SeeCommerce.”
Challenges
Reduce the time to create product sheets.
Organize data, photos, and manuals for each item. Deliver consistent content worldwide.
Results
+3.500
centralized products in SeeCommerce.
+15.000
propagated media and documents
and automatically associated with related products.
Campagnolo, a story of passion, craftsmanship and technology
Over ninety years of innovation, quality and sports success.
Campagnolo – among the most prestigious global brands in its field – designs, manufactures and distributes high-end wheels and groupsets for racing, gravel and triathlon bicycles. A story in which craftsmanship and the use of the most advanced technologies blend to perfection to accompany athletes and cycling enthusiasts from around the world in their exploits.
SeeCommerce for Campagnolo | Products
Media and product data centralized and propagated to B2B and B2C markets
It was the breadth and depth of the assortment that raised the Group’s primary need, which was to converge the wealth of information and media content for any product into a single solution. In SeeCommerce PXM Campagnolo governs thousands of data and media post-produced and organized into customized views, related to components (such as groupsets and wheelsets) and its merchandising.
The automatic data-media product association, instant search for assets and information, and centralization of translation activities (in five languages) provided by SeeCommerce have optimized time previously spent on manual tasks.
The benefits of digitization, however, have not been limited to those mentioned so far.
In fact, with our solution, Campagnolo also powers the portal aimed at B2B customers. Moreover, thanks to the integration with Salesforce Commerce Cloud, delivery to B2C e-commerce is instantaneous, zeroing the time spent updating e-shop product sheets, which are now automatically populated with data coming from ERP, editorial information, post-produced photos and clips, and any user manuals.
In summary, SeeCommerce for the Group is the center of internal control and outward propagation of the entire information assets.
Do you dream of such a story for your brand as well?
SeeCommerce’s data model flexibility and responsiveness turn efficiency desires into reality.
Want us to show you how? It only takes a few minutes.
SeeCommerce for Campagnolo | Documents Management & Delivery
Thousands of technical manuals always up-to-date and available
To a brand that offers such high-tech and complex products, data, images and video are not enough.
Indeed, professional installers and mechanics around the world of Group products need instructions and assembly guides, documents that must always be available, up-to-date and immediately searchable.
Through SeeCommerce, Campagnolo centralizes, enriches with metadata and delivers in real time in the dedicated section within the website more than 2,000 user manuals related to its products, providing a constant reference point for customers and their trusted technicians.
SeeCommerce for Campagnolo | Media Library & Brand Portals (Touchpoints)
Brand assets propagated in real time via native Trade and Press portals
In addition to product data and media, SeeCommerce – thanks to the Media Library – also serves as a hub for centralizing and sharing brand assets such as images, videos, presentations, logos, guidelines, campaign materials, events and other files of an institutional nature.
From the Media Library, Campagnolo orchestrates the flow of sharing such content to both the press and retailers through two portals natively integrated with SeeCommerce dedicated to the Campagnolo brand.
The benefit to the Group is threefold: to cut down the time spent on individual manual shares, to offer a quality user experience to B2B and PR customers, and to always be sure to propagate its brand consistently.