Digital content is a critical element in defining the product experience, so it is important to manage any Brand content, from product information to all of the company’s digital assets, efficiently and centrally.
The customer experience in fact, it involves not only the product sheet but also all the Brand’s other digital content: advertising campaigns, promotions, social, etc., that contribute to the sales strategy. Therefore, their management, creation and distribution must be done in a way that is consistent with the product and contextual to B2C and B2B sales platforms.
The benefits gained from centralized management are therefore extremely important and concrete for companies. We are talking, as suggested earlier, about a Better customer experience, as it allows the Brand to easily create content relevant and contextual to the market; speed in Time-To-Market, hence new business opportunities; not to mention the savings in business resources and costs as all digital resources are organized and readily available in a single solution.
The fashion market is increasingly aware of this, which is why we wanted to make the management of any company’s digital content even more centralized, giving our customers the opportunity to have a single foundation of product and Brand truth.
This is how our DAM BrandGO became part of the SeeCommerce ecosystem, accessible directly from the platform under the umbrella of the Digital Asset section.
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