The importance of a content syndication system for an engaging omnichannel experience

by admin.warda | Nov 16, 2020

The importance of a content syndication system for an engaging omnichannel experience

In the omnichannel era, it is imperative that the brand with its products be present in a multitude of channels, from its ecommerce site to marketplaces to B2B platforms or any other channel where its buyers are found.
However, the requirements of these so-called digital shelves are constantly evolving, after all, the historical period makes the promotion of one’s products more and more competitive, and this leads to the continuous search for more engaging digital experiences for the end user in addition to the adoption of increasingly competitive distribution channels.

To be in line with the dictates of the market, it is imperative first and foremost that the content describing the product is as accurate as possible, based on touchpoint and end-user knowledge but also consistent with the brand’s omnichannel experience. Also, no less important, that the distribution of digital content is done in a fast and controlled manner.

An effective content syndication system makes it possible to distribute product information quickly across so many channels while keeping the publication status with respect to each individual touchpoint monitored at all times.

To avoid publication errors, it is equally important that there is a system upstream that keeps track of the completeness of this information, which is necessary to define ready-for-sale products. The use of a centralized system, such as a PIM (Product Information Manager), in fact allows for the following. reduce instances of error and make product information enrichment faster and more efficient by directing the publication of catalogs, in different languages, to the channels that the Brand will have configured. (discover the features of Seecommerce).

Centralized management of digital product content along with its careful and fast distribution is therefore an important step in creating a consistent omnichannel sales experience and accelerating Time-to-market.

Planning the creation of digital content and knowing the distribution status of catalogs across all touchpoints also makes it easier to tailor product information to customer type and improve the consumer experience from time to time.

Want to learn more about how our products can streamline the work of content production and distribution in your company?

Contact us, we will be happy to give you all the answers you need.

The new video conferencing app designed to improve smart working

by admin.warda | Oct 21, 2020

The new video conferencing app designed to improve smart working

From today in our products there is a built-in videoconferencing APP that allows you to immediately share the activities you are working on as a group. Cloud-based AMAZON is secure and reliable for sharing activities with colleagues and partners located world wide. In the next few lines we will tell you how this APP can improve your business productivity.

At WARDA, we are enthusiastic about designing new solutions that enable our customers to open up new growth opportunities by creating amazing product experiences!

As we have come to realize, especially in recent times, the need to collaborate remotely to efficiently follow much of the business process is unavoidable. Effective and immediate collaboration in digital content management, production and enrichment decisions in which many users and partners are involved is a pressing need.

Sharing the detail of a photo or video with your team, discussing with the photographer about changes to an image or translation of a text, or defining tasks together with your work team, today must be increasingly immediate and smart working compliant.

In response to these needs, integrated into our software solutions, we have come up with a powerful video conferencing tool.

The video conferencing APP within our products allows the entire team to Initiate a video call without having to leave the context in which you are working and without having to take advantage of screen sharing with all its limitations (e.g., poor image definition), thus giving the opportunity to share all the necessary information with colleagues and suppliers without losing focus on the content of the discussion.

In fact, with the new video conferencing APP, it is no longer necessary to make use of external tools such as Google Meet, Cisco WebEx, Zoom that inevitably divert attention from the work screen to be started or shared.

The minimal design of the component is designed to leave room for content.
To make its use even more pleasant, we have designed nice “bubbles” that frame the face of interlocutors without invading or disturbing the work area.

Not only user friendly but most importantly reliable and powerful!

The video conferencing app is developed by leveraging all the power and reliability of AMAZON AWS that guarantees high video and audio performance.
Amazon is the only global partner that allows the full processing capacity and content distribution to be leveraged by integrating into the same infrastructure used by the U.S. company for video streaming and real time conferencing services.

Want to learn more about how our video conferencing along with our products can streamline the work of content production and distribution in your company?