In the next eleven months, the global value of online sales will touch $7 trillion (Statista).

In the face of this growth, what purchasing trends should be monitored most closely and will be most relevant to those involved in Product Information Management?

Okay the PIM trends… But you already know what Product Information Management is, right?

We recommend you read the article on PIM if you want to learn more about this topic before moving on to 2025 product information management trends.

#1 Eye on Africa and Latin America

By volume and value, the US, EU and China remain leaders in online shopping; but the geography of the industry is changing. And abruptly so.

Between 2020 and 2023, in fact, web sales in Africa increased by 40 percent and will touch a record $75 billion within a five-year period. A similar trend has been seen in South America, which passed the $100 billion mark last year.

Specifically, e-shopping in countries such as Brazil and Mexico is galloping with 25 percent annual growth. (Statista data).

#2 Mobile shopping no longer stops

According to eMarketer & Statista projections, the value of online purchases made from mobile in the U.S. in 2025 will be double that measured in 2021 (710.4 billion vs. 362.1).

For every 100 web purchases 68 occur from smartphones, less than a third from desktops or tablets.

(Statesman).

#3 B2B web shopping grows in double digits

Digital purchasing is growing across the board, including B2B.

Between now and the next two years, an increase of 12.2% per year is expected, from 26.6 billion B2B online sales in 2024 to 37.1 in 2027. Focusing on the EU, the trend does not change, with a forecast of +11% year-on-year.

(The B2B Digital Commerce Scenario and Trends., NetComm, 2024).

#4 Social Commerce will fly on TikTok

We continue our roundup of PIM trends by talking about Social Commerce.

It has been talked about for some time, and it seems with good reason – despite Meta’s brakes on the issue – as there will be 39.5 million social buyers on TikTok in 2026, marking a 67% increase over 2022 (Statista).

A fact to keep in mind, especially given the widespread tendency of competitors to emulate algorithms and features of the Chinese social.

#5 Will sustainability go the way of DE&I plans?

The current drop in investment in Diversity Equity & Inclusion (DE&I) projects and initiatives by U.S. giants has confirmed fears that, behind many corporate activities with a social purpose lies opportunism, which many believe is also about greenwashing.

Greenwashing refers to cosmetic environmentalism, implemented through communication strategies by some companies in order to shape a falsely (or exaggeratedly) green image.

Consumers, however, will continue to be sensitive on the issue, and the second-hand sales, also aided by inflation, should not be underestimated.

#6 Augmented reality accelerates the pace

This year the contribution of Augmented Reality (AR) to global retail sales of something like $36 billion.

This is no coincidence, as the 4 out of 10 consumers are willing to pay more by being able to test products from home with AR capabilities.

#7 Increase Buy Now Pay Later Again

BNPL stands for Buy Now Pay Later, a deferred payment mode chosen by more than 40 percent of web consumers in 2023.

Turnover, as of the end of 2024, was reportedly close to a record high of 95 billion.

Specifically, in the Italian market, BNPL requests in 2024 increased by 34.2 percent compared to 2023, driven by consumers from Generation Z and Southern Italy (+43 percent both clusters), the female gender (about 60 percent of the total).(Data made available by the Italian Credit Report).

Not to mention the AI

We want to avoid repeating what you have almost certainly been reading for months everywhere, but a mention of artificial intelligence is in order.

AI is not only already impacting product data management processes, but will soon open up unprecedented scenarios for e-commerce and marketplace customers as well.

Last November, for example, Perplexity launched an AI shopping assistant that guides shoppers through hundreds of products on the Web.

Ride the present and anticipate the future with SeeCommerce

Before we say goodbye, we want to remind you that PXM software like SeeCommerce can prove invaluable in anticipating and governing these and many other challenges related to PIM trends and Product Information Management in general.

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In online shopping, PDPs and PLPs are essential elements.

In this article, you will discover the meaning of Product Detail Page and Product Listing Page, the difference between PDPs and PLPs, their structure and how PXM software can be decisive in building, populating and distributing them.

What PDP and PLP mean in the e-commerce and marketplace world

When it comes to online shopping, the acronym PDP stands for Product Detail Page, while PLP stands for Product Listing Page.

As can be guessed from the name, the product detail page contains all relevant information about an item or service promoted or sold online. 

The PDP usually highlights to the customer the name, description, price as well as information on model and variants, shipping and returns, and payment methods.

The Product Detail Page is also almost always accompanied by digital assets such as images – classic or 360° – and videos of the product.

The Product Listing Page (PLP), on the other hand, offers a cross-section of the company’s online catalogue via a grid layout.

The PLP appears after the user – within the online shop – selects a category, performs a search or applies a filter.

It offers a narrower data set than the PLP such as name, price, preview photo and any new or discount labels.

Why are PDP and PLP important?

Short answer: both are essential to the customer experience.

Resorting to a metaphor, we could say that the PLP is the lighthouse that guides navigation while the PDP is the harbour that welcomes those who sail an e-shop. 

In most cases, the PLP is the first interaction between user and product; a step often necessary to get to the PDP, the point of conversion, where the purchase actually takes place.

PDP, PLP and e-commerce: a bit of advice

There are PDPs and PLPs that work better than others. Why?

The answer is complex as it consists of a mix of copywriting, graphic and web design choices and skills; but we’ll try!

Product Listing Page (PLP): what to pay attention to

Given its exploratory nature, PLP must have little but essential information, offering the user quick searches, powerful filters and intuitive sorting.

E-commerce and marketplaces, in fact, break down the physiological limits of physical spaces by making the assortment potentially unlimited, but it must be searchable easily and immediately.

In addition, from an omnichannel perspective, it is crucial that PLP is responsive.

Product Detail Page (PDP): what are the key factors

As far as the Product Detail Page is concerned, in addition to an unambiguous and obvious Call to Action (e.g. Add to Cart), product information management is strategic for PDP.

The user in PDP, in fact, expects comprehensive, translated and always up-to-date data on the products and services offered, as well as quality images and videos.

PDPs convert users… of PLPs

Beware of underestimating PLPs and focusing only on PDPs.

Product Detail Pages, it is true, convert and it is they that feed the shopping carts. But they do so thanks to the SEO positioning generated mainly by PLPs.

Specifically, category pages – as opposed to product-specific pages – rank 19% higher in keyword rankings and generate over 400% more estimated traffic, according to Jill Brown, Director of SEO at JumpFly.

PDP and PLP: key metrics to be analysed

Indicators for measuring the effectiveness of PDPs include the conversion rate of the page, the average time spent, and the percentage of clicks to CTAs.

For PLP, on the other hand, in addition to the average time and exit rate, the average number of products viewed, the share of clicks to PDPs are measured.

In addition to web analytics tools, heatmaps, which highlight the areas most clicked on or viewed (with eye-tracking devices) by users, are useful for analysis.

The Impact of Product eXperience Management on Product Listing Page and Product Detail Page

Especially in the case of multi-channel strategies with large and deep assortments, managing PDPs and PLPs can become a big issue.

A Product eXperience Management software centralises, optimises and distributes data and media content of the entire product catalogue.

In medium to large companies, a PXM is essential to have clear, precise information delivered in real time, which can be sorted and filtered on every channel.

Similarly, images and videos – of all formats – are dynamically optimised and published at the highest possible quality, while guaranteeing fast loading speeds for each web page, PDP or PLP.

On the other hand, poor attention to the quality of data and multimedia content is one of the main causes of negative reviews in online shopping.

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European Accessibility Act, the timetable speaks for itself: as of June 28, 2025, IT products and services will have to comply with various accessibility requirements.

In addition to a regulatory requirement, the European directive is also a business opportunity. In this article we take stock of the situation.

European Accessibility Act (EAA): what is the EU accessibility directive

The EAA – an acronym that stands for European Accessibility Act – is the European Directive 2019/882 that introduces, at the EU level, rules related to digital accessibility for most private companies.

A widely-accepted definition of  Accessibility refers to the “extent to which products, systems, (…) can be used by people from a population with the widest range of characteristics and capabilities to achieve a specified goal in a specified context of use.” (ISO 9241)

Unlike EU Directive 2016/2102, which regulated the accessibility of public administration websites and apps, the EAA addresses digital products and services offered by the private world.

The Accessibility Act, in fact, covers hardware and software such as self-service terminals for payments, home banking, e-books and electronic commerce (e-commerce) services.

…but wasn’t there already an accessibility law?

Yes, at least in Italy. Now let’s have some order.

The first to land in the national legal system was Law 4/2004 (known as the Stanca Law), which made accessibility of digital services an obligation for various entities.

In addition to public bodies, in 2020 the text was supplemented with a Decree Law that also included private companies with an average three-year turnover of more than 500 million euros.

The law-whose non-compliance results in a fine of up to 5 percent of turnover-was consolidated in the legal framework with the implementation of Legislative Decree 106/2018, which transposed the aforementioned EU Directive 2016/2102, standardizing accessibility obligations for PAs at the EU level.

The European directive on the Accessibility Act and the Legislative Decree 82/2022 that implemented it from July 2022, close the circle of legal entities obligated to digital accessibility.

By June 2025 all companies will have to comply with specific accessibility requirements; obligations that will cover not only services, but for the first time also digital products.

Why digital accessibility legislation? Between inclusiveness and opportunity

First and foremost, the reason why of the legislation can be traced back to unquestionable requirements of social progress: ensuring that each person has adequate enjoyment of products and services improves the lives of everyone.

According to WHO, in fact, more than one in four (135 million) people with disabilities in Europe and, of these, 65 percent say they are held back from purchasing by barriers of various kinds (Forbes).

In addition to a necessary issue of inclusiveness, it is therefore evident how the Accessibility Act, especially for e-commerce, also brings with it undoubted market opportunities.

EAA 2025: EU accessibility directive explained easy

Understanding that companies selling products and services via e-commerce will also have to comply with the dictates of the Accessibility Act, let us now focus on what those rules are.

In a nutshell, organizations will be required to meet compliance levels A and AA of WACG 2.1, guidelines developed by the WWW consortium containing a set of recommendations, with varying levels of intensity, in order to ensure accessible Web experiences.

There are four key principles on which the accessibility rules are based.

Perceivability dictates content that can be perceived by people with sensory disabilities; operability protects the effectiveness of web interactions without the use of a mouse.

Simple language and clear layout are the result of the third principle, that of understandability; finally, robustness implies that digital products and services are compatible with assistive tools used by users with disabilities.

Accessibility Act 2025: what impacts for e-commerce?

The very long list of provisions by content type can be found on the website containing the WCAG 2.1. In the following, we have identified a few of interventions to consider, broken down by type of content typically found on e-commerce pages.

Product Information and Accessibility Act

Accessible text descriptions, including alternatives to multimedia content (such as image alt-texts) should be concise. If more detail is needed, a link to another section, either within or outside the web page, should be provided to the user.

On the subject of textual content, it should also be noted that it will be mandatory to keep a record of the optimization work carried out to the various assets, which will be consulted during any audits by the relevant authorities.

Audio Files and Accessibility Act

Each audio file must be accompanied by alternative text and subtitles, with the exception of audio alternatives to text content. Users must also be able to have full control over the volume and playback of the content.

Images and Accessibility Act

For images, the most relevant provisions indicate the need for an alternative text and that media fruition does not depend on screen orientation.

Video and Accessibility Act

Aspects to pay more attention to with video content include: alt-text, subtitles and an audio description of the clip, as well as volume and playback control as with audio files.

What are the benefits of the European Accessibility Act?

Complying with accessibility rules is not only necessary to shield oneself from financial penalties nor is it to be considered a mere trappings of inclusiveness.

At stake is the improvement of the living conditions of a sizeable segment of the population, as well as significant benefits for businesses.

First and foremost, because of a mathematical issue: the more accessible the e-commerce, the broader the user base and thus the greater the volume of conversions.

Google, moreover, rewards web pages with images with alt-text as well as dry and well-organized text (H1, H2…); on the other hand, pages that are not very accessible raise the bounce rate, penalizing organic positioning (SEO).

Accessibility efforts will also enhance the user experience and generally reinforce a positive brand image.

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PIM vs PXM, DAM vs PIM and then again PXM vs DAM: what are the differences between these software?

Are there also similarities between them? The answer in the next few lines, in which you can learn more about the purpose, functionality, benefits and reference team for each application. Go!

PIM vs PXM vs DAM: what are we talking about?

Let’s start with the basics.

The acronym PIM refers to Product Information Management software, a solution for governing product information. A Digital Asset Management (DAM) tool, on the other hand, focuses on organizing digital assets.

Finally, a software PXM is a tool for managing the product experience (hence the extended name “Product eXperience Management”).

Similarities and functional differences between the systems

To focus on the real differences between DAM, PIM, and PXM, it is necessary to be clear that all three types of platforms help companies centralize, organize, and distribute their market-focused content assets, whether B2B or B2C.

But so what changes? First and foremost, the focus.

PIM and DAM offer predominantly vertical management, aimed respectively at data and information in the former case, and multimedia content such as photos, videos and documents in the latter.

A PXM, on the other hand, aims to govern the experience of customers interacting with the assortment in the various communication and sales channels in which the company is present.

To achieve this goal, a Product eXperience Management software incorporates the capabilities of PIM and DAM software and combines them with others that cut across the customer experience.

One of them, perhaps the most crucial, is Syndication, a feature by which PXM software propagates a piece of data or content across multiple channels, often automatically optimizing attributes such as format, size and background color.

In a nutshell, rather than PIM vs PXM vs DAM, it is more correct to speak of PXM = PIM + DAM.

PIM vs PXM vs DAM: purpose of the tools.

A PIM is information governance-oriented software for every item proposed to the market by the organization. Therefore, among the main functionalities of such a solution is the centralization of data.

In fact, the system, by dialoguing with systems such as ERP (Enterprise Resource Planning) and PLM (Product Lifecycle Management) serves as a single source of information truth. In addition, a PIM consolidates data, relating and making all information about a product easily searchable.

Similarly, a DAM software performs centralization and consolidation functions for any digital asset, such as images, video, audio, documents (such as presentations and brand guidelines).

Although DAM and PIM can also deal with distribution-assets and data, respectively-it is the PXM software that shifts the viewpoint outward from the organization.

In fact, while the main purpose of tools to manage product information and digital assets is convergence, a PXM is customer experience oriented.

Since the latter is closely linked to digital information and assets, a Product eXperience Management software makes sure-as well as the convergence-all content is optimized and propagated, providing an omnichannel, B2B and B2C customer experience.

Typical users by platform

PIM vs. PXM vs. DAM: The differences become more pronounced when talking about typical users or, more generally, the main teams that benefit from each of the platforms.

A Product Information Management system, for example, primarily uses people from offices that gravitate along the entire supply chain of an item: design, research and development, logistics, and, most importantly, e-commerce.

The user personas of a DAM, on the other hand, typically pertain to marketing and branding functions that leverage it to share media and templates with the rest of the company.

The cross-functional nature of a PXM, as seen at the beginning of the article, makes it a useful tool for all teams, both those benefiting from a PIM and a DAM; they are also joined by the sales area, given the support for the entire product catalog creation and distribution flow,

There’s more: in cases of highly integrable PXM, the tools are also ideal for professionals in the Digital and IT areas, with which they cut IT budgets and manual tasks, simplifying the IT stack.

DAM vs. PIM vs. PXM: benefits compared

DAM and PIM offer mirror benefits.

Digital asset management software centralizes and organizes media content, encouraging searchability and reuse. Should it also handle distribution, it can shorten the company’s media time to market. Benefits similar to those of a PIM with respect to product data.

In general, if such solutions have workflow capabilities, they can accelerate team collaboration and digitize previously analog or unstructured processes.

Even at this juncture, a PXM combines the benefits of DAM and PIM, going even further to deliver prestige shopping experiences and fostering product discoverability through high-performance, personalized content updated in real time on every channel. Word from our customers!

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Hey there! In this article you will find an overview of the world of Product Information Management.

You’ll find out what the acronym PIM stands for, understand the meaning of the term Product Information Management, and learn about the benefits of a team adopting PIM software. Let’s get going!

Product Information Management: what is PIM?

Let’s start with the acronym: PIM stands for Product Information Management.

In IT circles, the acronym is rather well known because it denotes a widespread type of software that, as you might guess, enables the management of product information.

In addition to being an IT solution, Product Information Management is also a process, establishing the optimal flow by which companies should govern their product data.

What is meant by Product Information?

Product Information means any data useful for identifying, describing, promoting and selling an item in the company’s assortment.

This information consists of a set of attributes (common to a product category or the entire assortment) and their value (data), which varies from item to item.

In the simple example in the table above, all attributes are in common with the “Shoe” and “Jeans” categories except Fitting, which pertains only to pants.

Of course, product code, size and color are just a few examples of attributes, the number of which can range from a few dozen to several hundred, depending on aspects such as product type, geographic markets and sales channels.

The key role of product data

A product’s information is crucial to shopping, especially online.

In general, there are statistics galore attesting to the importance of product data in the e-commerce world. For example, according to research, 94% of consumers abandon a purchase because of irrelevant search results.

Product sheets with up-to-date information are crucial for an omnichannel shopping experience, because they avoid destabilizing the user when switching from one channel to another.

In addition, curated and engaging descriptions provide many other benefits: from optimal search engine placement (SEO) to consolidating brand perception in the marketplace and reducing returns and negative reviews.

Merchandise that does not conform to descriptions (and photos) is among the top causes of negative reviews in various industries, such as toys (23 percent), jewelry (17 percent), fashion and beauty (12 percent), and food (4 percent).

What does it mean to manage product information?

Having grasped the importance of product data, we must now ask what it means to manage it.

In general, all those activities aimed at ensuring that product data are integral, consistent, searchable, up-to-date and accessible on the journey from business management to sales channels, B2B or B2C, online but also offline, fall under the PIM umbrella.

A long and varied journey, which is why product data management (from English Product Information Management) is an activity to which disparate teams in the company contribute.

Who manages product information in the company?

In structured companies that also sell online, E-Commerce and Digital Managers are among the key figures in PIM Product Information Management.

Their figure, among other things, is called upon to organize product content and monitor its distribution to end channels. Product information management, however, is influenced by and impacts the operations of many other teams.

Copywriters and translators, for example, enrich product data derived from management systems such as ERP, with catchy, multilingual descriptions.

If the PIM approach is quality, it also improves the consistency and effectiveness of Marketing‘s content strategy activities, just as Sales can rely on consistent information at all times.

What a PIM software is for

The number of stakeholders and the extreme importance of product information to the market amplify the volume of activities required, elevating the teams’ dose of manual labor.

It is at this juncture that technology provides valuable support.

Sometimes labeled Product Information Manager, a PIM software addresses two of the main needs of any company: reducing manual labor and increasing sales.

How does PIM software work?

First and foremost, a Product Information Management software acts as a link between management systems and end channels such as websites, portals, e-commerce and marketplaces.

In addition to providing continuity to the information flow, a PIM centralizes data favoring searchability, transforms it on the basis of automated rules, and enables its storytelling to be enriched with descriptions, images and videos.

What benefits does PIM software provide

The introduction of a Product Information Management solution centralizes every piece of data, preventing its dispersion, loss and misalignment. In addition, a PIM cuts down on manual labor and reduces errors resulting from copy-paste typical of non-digitized environments.

No more scattered Excel spreadsheets, then, in addition to instant publication on web channels, which shortens Time to Market, the time it takes to reach users to products, campaigns or collections.

You can go even further than a PIM with a PXM

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